Pricing
Free until you have clients.
Honest after that.
Replace 5–8 subscriptions with one. We charge a monthly fee plus a small payment-processing %, which drops as you grow.
Prices in AUD. Stripe payment-processing fees apply on coach→client payments.
Calculate what you'd actually pay.
Enter your active client count and the average they pay you per month. We'll show your total Leenen cost vs what you might pay today.
Compare every feature.
| Feature | Starter | Essentials | Pro | Growth | Studio | Unlimited |
|---|---|---|---|---|---|---|
| Coaching | ||||||
| Active client cap | 3 | 25 | 50 | 100 | 200 | Unlimited |
| Programming + workout player | ||||||
| Nutrition + meal-pick UI | ||||||
| Endurance + training load | ||||||
| Habit + check-in templates | ||||||
| Challenges + leaderboards | ||||||
| AI assistant tokens | — | 500k/mo | 500k/mo | 2M/mo | 2M/mo | 10M/mo |
| Branding | ||||||
| Coach colour + logo | Limited | |||||
| Custom font + radius | ||||||
| Custom domain | ||||||
| "Powered by Leenen" footer | Visible | Hidden | Hidden | Hidden | Hidden | Hidden |
| White-label client app | ||||||
| Own App Store listing | Coming soon | |||||
| Business | ||||||
| Stripe Connect payments | ||||||
| Subscriptions + one-offs + packages | ||||||
| Funnel builder | ||||||
| Enquiry forms (auto-create accounts) | Basic | |||||
| Mass email | ||||||
| Mailing list segmentation | ||||||
| Sub-coaches + revenue splits | ||||||
| Limits | ||||||
| Content storage (Mux video + assets) | 1 GB | 20 GB | 20 GB | 20 GB | 100 GB | Custom |
| Mass-email recipients/month | — | 10k | 10k | 10k | 50k | Custom |
| API rate limit | Standard | Standard | Standard | Standard | Higher | Custom |
| Support | ||||||
| Email support | 48h | 24h | 24h | 24h | 12h | 4h |
| In-app chat | ||||||
| Phone | ||||||
| Dedicated success manager | ||||||
Pricing FAQ
- Why is there a payment-processing %?
- Stripe Connect requires it and it lets us keep the subscription price low. The take-rate is on top of standard Stripe fees and drops as you upgrade tiers.
- Do I need to use Stripe Connect?
- If you want to charge clients through Leenen, yes — we use Stripe Connect Express. If you bill clients outside the platform, no, you can run on any plan without ever connecting Stripe.
- What happens if I exceed my client cap?
- We warn you at 80% and 100%. If you go over, you'll be asked to upgrade. Existing clients keep working; you just can't invite new ones until you upgrade.
- Can I cancel anytime?
- Yes. Cancellation is at-period-end by default. Annual plans run to the end of the year. We don't refund unused time but we also don't pull a fast one — you keep access until your period ends.
- Do my clients pay anything to use the app?
- No. The client app is free for the people you coach. Coaches pay us. Clients pay the coach.
- Is there an annual discount?
- Yes — pay annually and save approximately 17% on Essentials, Pro, Growth and Studio.