Leenen vs TrueCoach
TrueCoach is great. We do everything around it too.
TrueCoach is genuinely well-built for programming and video. Where we differ: integrated payments, full nutrition pillar, endurance, funnels, mass email, and a take-rate model that drops as you grow.
What TrueCoach does well
Clean coaching app focused on programming and video form-checks.
- Clean, fast programming UX
- Strong client video form-check workflow
- Solid messaging
- Reasonable pricing for what they do
We mention what they're good at because pretending otherwise insults your intelligence. The rest of this page covers where we're different.
Where we're different
Whole business, not just programming
TrueCoach is a programming app. We're the whole business: payments, funnels, enquiry forms, mass email, AI assistant. You'd otherwise need 4-5 other tools.
Real nutrition + endurance
TrueCoach has minimal nutrition and no endurance. We have macros, recipes, meal-pick UI, MFP sync, structured workouts to Garmin, ACWR injury-risk flagging.
Coach-branded client app
Our client app shows your logo, your colours, your voice. TrueCoach shows TrueCoach's brand to your clients. That's a tax on your professionalism.
Feature by feature
| Feature | Leenen | TrueCoach |
|---|---|---|
| Coaching | ||
| Strength programming | ||
| Endurance plans + watch sync | ||
| Macros + nutrition pillar | ||
| Habits + check-ins | ||
| Challenges + leaderboards | ||
| Form-check video review | ||
| Business | ||
| Stripe Connect payments built in | ||
| Funnel builder + landing pages | ||
| Enquiry forms | ||
| Mass email + lists | ||
| AI assistant | ||
| Branding | ||
| Custom colours + logo | ||
| Custom domain | ||
| Coach-branded client app | ||
| Pricing | ||
| Free Starter tier | $0/mo (3 clients) | — |
| Mid-tier monthly | $79 | $50+ |
| Take-rate on client payments | 1.0–3.0% | n/a |
When you should NOT switch
TrueCoach is a great fit if you ONLY do strength programming, you charge clients outside any platform, and you don't care about funnels, email, or nutrition depth. They do their thing well; if your business needs more pillars, you'll outgrow it.