Introducing Leenen Performance

Most online coaches we know are running their business on five to eight different tools that don't talk to each other. Trainerize for programming, MyFitnessPal for nutrition, JotForm for enquiry, Stripe for billing, Mailchimp for email, Loom for check-ins, Calendly for booking. Their clients are confused. They're doing every job twice.

Leenen Performance exists to consolidate that into one platform — under each coach's brand, not ours.

A few principles we've locked in:

The client never sees Leenen. Each coach's app is white-labelled with their colours, their logo, their voice. On Pro tier and above, the powered-by footer disappears. Clients only see their coach.

Every pillar built like it's the only one. Most coaching platforms do strength programming well and bolt on a thin nutrition feature as an afterthought. We're building programming, nutrition, endurance, payments, funnels, and AI assistance with the same depth Trainerize, MyFitnessPal, ClickFunnels, Stripe Connect, and Resend each offer in their own niche.

Honest pricing. Free until you have four clients. After that the cheapest tier replaces seven separate subscriptions for $79/month, plus a small payment-processing percentage that drops as you grow.

Built in public. This site, the changelog, the comparison pages — we'd rather tell you what we are and aren't than oversell. If our comparison vs Trainerize honestly says they're better at X, that's where we're at, and we'll tell you.

We're in private beta with a small group of design-partner coaches across Australia and New Zealand. If you'd like an invite, drop a note via the contact page.

More posts soon.